Who makes the money when you lose the weight?
Tuesday, January 2nd, 2007What would you do without the diet guru? The innovations in dieting are a multibillion dollar industry cashing in on the obesity epidemic.
After the Slim-Mint gum and the once-a-day diet pill, the Slim -Fast diet drink has made more than $610 million a year.Diet guru S. Daniel Abraham’s endeavor was to create a quick fix drink.
Dr. Arthur Agatston’s epic book, The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss, focuses on a good carb-good fat diet. The South Beach Diet has become a money spinner of sorts and has attracted people all the way from the suburbs to Hollywood.
The Atkin’s Diet has faced a lot of criticism for emphasizing too much on carb reduction and too little on cutting down on fat. But with Atkins products being mass produced, no one is complaining.
Jenny Craig of Jenny Craig Inc created a revolution of sorts when she turned prepackaged diet food into an industry. Rightly she focused on diet foods for an obese clientele hungry for less.
Jared the subway guy has turned into American Idol of the weight loss school. With a story to tell and a sixty inch jeans to show ‘em what he’s lost, Jared has become more than the face of Subway.
Jean Nidetch created The Weight Watchers, a program which involves weekly meetings where obese people can create friendships,nurture support and kick off the pounds by joint effort. The idea pillars on mutual support.
Dr. Dean Ornish focuses on a healthy diet and by cutting down on fat and unrefined carbs, he’s successfully created the Omish diet. His book Eat More,Weigh less was a bestseller.
Dr. Jay Satz of NutriSystem is a pioneer in prepackaged delicious low calorie meals. With a menu of 140 meals Satz emphasizes on variety and taste despite the low calorie count.
Barry Sears of the Enter the Zone fame, believes that diet is a drug. Eating the right portions at the right time can make you a healthier person according to the Zone diet.
More on:
http://www.forbes.com/2005/04/06/cx_lrlh_0406dietgurus.html
Slim -Fast, South Beach Diet, Atkin’s Diet, Jenny Craig Inc, Jared, Wight Watchers, Eat more weigh less, zone diet

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